The well-known book “How to win Friends and Influence people” impressed the world and it became the working template for millions who wished to understand the finer points of behaviour while forming personal and business relationships.

My territory of motivational communication is fashioned on the same basic principles; in fact I could not adopt anything beyond the scope of this masterpiece except for its application; turning its messages into guidance for how to win a fortune and Keep the wolf from the door!

Through centuries of human history we have learned how to behave and protect our interests against natural predators; how to take control over animals and humans alike. Indeed, how to persuade and influence anything and anyone to KEEP THE TAX-MAN HAPPY.

In today’s world, as if we become bored with a straight-line graph and crave exponential development, we have to compete against each other when acquiring valuable ‘Skills, Knowledge and Attitude’ (SKA). This impacts more and more thinking people who want to rise above the masses to earn that top 1% of incomes.

Here’s the ‘secret’ – there has to be a secret to buck the normal learning curve and to grab their attention… are YOU one of these? Anyhow, we have to tune in to our ancestors and study how they worked out an instinct for catching a tiger, (a) to stay alive and (b) to show off to the families gathered around the cooking pot! We have to go back before the Internet monster stood on its haunches and roared “In-for-mation!”

You will find this easy if you dig deep and trust your basic feelings; look inwards to your childhood days and remind yourself of your uniqueness… how and why you stood out from the crowd as a little person; compare your vulnerability then with your vulnerability now (for different reasons), you were unaware of what was coming down the learning track before you became drowned in that standard schooling for normal life and NO FORTUNE!!. Today, you are unaware of the challenges ahead of you to make it BIG – you possibly think it’s something to do with just working hard and having the right product… NOPE, it’s not that, it’s not much to do with everything else in the whole world apart from YOU and the difference you can offer and make to the millions of people who crawl out of the big washing tub of life.

Identify your differences and I’ll show you how to win. Work out WHAT you can offer people that is different from what other people are doing; Look at HOW you are able to present yourself and thus create a following… once you have a following, you have a potential fortune. Let me offer you some examples of what I mean:

  • You know that you are special (we all are), you are special in the way you think about detail and you notice the shape of things rather than accept that everything is either square-box shape or round! You also know that you are non-assertive, (always have been) and you don’t like any form of aggression; you also like bright colours.
  • Perhaps you are turned off (or on) by music; you love studying things to find out how they work and how they relate to other people in different ways.
  • Some people like the hype in advertising (unusual person), the loud noises associated with protest and the eccentric behaviour of some Rock artists!
  • Other people are unique in that they only see the side of the under-dog; they support the losing team and have a distinct caring nature for animals and disadvantaged children
  • Yet more people find comfort in reading… everything they enjoy comes from reading about it; combine this with a fanatical drive for using physical energy… like in the game of Rugby or American football.

All the above examples of differences between people are easily found in just one group of, say, 50 people who are able to use the Internet. This small sample will demonstrate the vast degree of difference we can offer to our future FORTUNE ‘BUSINESS’. It doesn’t have to be a conventional business, in fact if you can deliver your message without cloaking it in a business suit, all the better. Learn how to recognise and leverage your differences and you’ll realise how to win a fortune in life.


Now to un-wrap your talent; let’s assume your differences include:

  • A liking for studying people (people watcher),
  • A passion for fancy cakes and…
  • Your favourite colour is mauve.

You have the choice and the distinct advantage of creating a market for yourself in the recipe niche of catering. Perhaps your brand will include mauve signage and you could be creative by showing short video clips of people tasting an array of fancy cakes that you and your business partner have made. You sell recipes, your very own recipes …unique and adventurous, for special people on special occasions like birthdays, anniversaries at any time they choose.

You have a website that displays a mouth-watering avalanche of fancy cakes. It suggests the naughty side of eating what you would love to get your hands on. All the attractive pictures and video clips are merely stroked with your quality colour brand and there is an interest in the exclusive nature of your site in the eyes, mouth and heart of every single visitor.

Your target audience is selected from facebook groups, you can decide the full demographics of your visitors simply by pressing a button for any characteristic you wish and you can immediately see how many prospective buyers you will attract to win a fortune… These wonderful statistics will point you towards your fortune if you have the desire to offer these people your DIFFERENCES or unique features. It’s there for the taking!

Whether or not you fit this example please don’t run away and set up your website on fancy cakes before clicking on this LINK Happy Reading

Just take your time, READ, LISTEN and LEARN… be prepared to earn a fortune. That’s enough to influence the tax man!